Writing

Notes from
the build.

Vibe coding, growth marketing, Gen X life, and what it looks like to keep building things at 50.

✦ Featured Post

Your Best Time to Get Findable Was Before the Layoff.

Layoffs stopped being an event and became a condition. The fastest-growing small business in America is one person, and their own name is the whole company. Neither the corner shop nor the solopreneur wins unless people, and the machines, can find them.

Small Business Solopreneurs Findability July 2026
Launching a new business? New solopreneur? You need to get found.
All Posts
Launching a new business? New solopreneur? You need to get found.

Small Business · Solopreneurs · Findability

Your Best Time to Get Findable Was Before the Layoff.

The fastest-growing small business in America is one person. Being good at the work and being found are two different jobs.

July 2026
A woman holds a cup and gazes upward, surrounded by floating to-dos — the invisible mental load made visible

Building · Women · Cognitive Load

I Built an App Called SVEH. It Means Everything.

I'm the queen of lists and I was still drowning. So I built the one-stop life command center I couldn't find anywhere. It's in beta.

June 2026
Two women laughing at a women-in-AI meetup, hands raised, captured in a selfie

Vibe Coding · Women · Founders

The Vibe Coding Pushback Isn't Really About the Code.

Yes, vibe-coded MVPs break. But the critics conveniently forgot about the $50K wall that kept most of us out of the room before.

May 2026
A woman managing multiple roles in a creative workspace

Women · Gen X · Hyphenate

Women Aren't Frazzled. We're Running More Processes.

I was wrong to call myself a multi-hyphenate. Here's why the word matters — and what the data says about women's invisible load.

May 2026
Teenager looking at phone screen at night

Parenting · AI · Screen Time

What If We Stopped Pretending Our Kids Are Fine?

What China is doing about screens, social media, and AI for kids — and what we can borrow without becoming them.

April 2026
✦

Economy · Prediction Markets

I Downloaded Kalshi to See What the Hype Was About

Prediction markets just processed $25B in a single month. The platforms are targeting your kids. The Fed is using the data. Most people have never heard of them.

April 2026
✦

Economy · AI

Who's Actually Paying Attention? The Growing Gap Between Those Who Adapt and Those Who Don't

The speed of structural, economic and technological change has completely outpaced most people's awareness of it.

April 2026
✦

Vibe Coding

What Vibe Coding Taught Me About Being Almost 50

I'm not a developer. But watching code appear from a prompt did something to my brain — and my confidence.

March 2026